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Where to get sushi fish in the San Francisco Bay Area? Part 3 - Tokyo Fish Market

Updated: Aug 2, 2023

This is the 3rd of the 3 series.

Welcome to the final installment of our 3-part series on finding the best places to buy sushi fish in the San Francisco Bay Area. If you haven't read the previous two articles, you can find them here:


By far, what I think to be the best "retail" store to buy fish for your sushi is Tokyo Fish Market in Berkeley. If you've never been there, I highly, highly recommend going there, at least once.

The reasons why I believe Tokyo Fish Market stands out as the top choice for sushi fish are as follows:

1. Extensive Variety: Tokyo Fish Market boasts an impressive selection of over 100 different types of fish. For sushi enthusiasts seeking a diverse range of options, this is an unparalleled paradise.

2. Custom Cutting Service: One of the key advantages is that you can request the fish to be cut to your specifications. By having the fish cut fresh and precisely, the taste is elevated to a whole new level.

3. Knowledgeable Staff: At Tokyo Fish Market, the staff is well-informed about their products, and you can approach them with any questions or inquiries about the fish they offer. This personalized service is invaluable, particularly when selecting fish for sushi, as it can be a complex decision for many.

In previous articles, I covered Nijiya and Marukai, both excellent choices but lacking the custom-cutting service and fish expertise that Tokyo Fish Market provides. If you're new to buying fish for sushi, or even if you consider yourself experienced, having the opportunity to consult the store clerk is immensely helpful. It's akin to visiting an old-fashioned meat market or butcher shop, where you can discuss your dish's specifics and receive expert recommendations. A visit to a fish market should be no different.

Tokyo Fish Market offers an experience akin to staying at a high-end hotel with exceptional concierge service.

Please note that the picture I've shared was taken during the Coronavirus crisis, so the selection might have been limited compared to normal times. However, rest assured that you can still find a variety of quality Tuna, Salmon, and Hamachi.

Their shellfish section is outstanding, with live lobsters and crabs available in a tank. Unfortunately, this is not shown in the picture.

If you wish to enjoy sashimi at home immediately, Tokyo Fish Market has a delightful Sashimi section where you can find some delectable options.

Additionally, they offer a fantastic selection of soy sauce imported from Japan, perfect for complementing your sushi creations.

Tokyo Fish Market carried local wasabi. Yes, it's local, from Half Moon Bay Wasabi Company. If you haven't tried fresh wasabi, I urge you to try it. In fact, I beg you to try it. When you try on your sashimi, you'll find out the reason why I asked you to try it. One caution: make sure to buy a wasabi grinder also.

So there you have it, the culmination of our series on where to get the finest sushi fish in the San Francisco Bay Area.

1220 San Pablo Ave

Berkeley, CA 94706

(510) 524-7243

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