Lasercut Nori for Designer Sushi

February 25, 2013

 

Developed by international ad agency I&S BBDO for the umino seaweed shop, 'design nori' is a series of intricately laser-cut seaweed for rolling sushi. Each sheet of five designs-- 'sakura' ('cherry blossoms'), 'mizutama' ('water drops'), 'asanoha' ('hemp'), 'kikkou' ('turtle shell'), and 'kumikkou' ('tortoise shell')-- is based on an element of japanese history or symbology, meant to bring beauty, good fortune, growth, happiness, and longevity. (see more design nori here)

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