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Writer's pictureKaz Matsune

Book Review: Fish Forever


Paul Johnson is the owner of Monterey Fish Market. His story is very inspiring. From a humble start of supplying fresh fish to the local vendors like Alice Waters.

After thirty years in the business, Monterey Fish has grown to serve many top-rated restaurants and chefs in San Francisco Bay Area including Thomas Keller, and Michael Mina to Todd English, Daniel Boulud, and Alain Ducasse.

Thanks to Paul and Monterey Fish Market's price list we get every morning, we know which fish should get because the list tells us, not only the price but where and how the fish is caught so that we can cross-examine Seafood Watch Guide by Monterey Bay Aquarium.

He shares his knowledge and commitment to supplying sustainable fish and his wonderful recipes.


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